Ricoh has launched a Ricoh compact camera named CX6. This compact camera device focuses on speed and features a hybrid autofocus system with a key time in a short time only 0.1 seconds. This is the same autofocus system used in Ricoh CX5 which was launched earlier this year, and in addition it can keep pace not only through the entire zoom range gives the speed of 3fps but even with moving subjects.

The lens has an optical zoom equivalent to 10.7X zoom with 28mm, pretty good for wide angle, to the level-300mm telephoto.

Has a 2X zoom mode "super-resolution" to zoom 21.4x (equivalent to 600 mm), and 4.8x digital zoom for magnification up to 103X, equal to 2880 mm on a 35mm camera. Sensors used 10-megapixel, 1/2.3-inch CMOS that can help with low light. The camera is also equipped with a common exposure metering mode. CX6 Ricoh is equipped with 40MB of internal memory and supports external SD memory card. Sized 3-inch LCD screen with a 1:23 million dot.Ricoh says that this camera will be available in black, white or pink.

Main features of the new CX6

1. Even greater speed achieved with enhancement of Ricoh’s original hybrid AF system

• With the new system created, by enhancing both the hardware and software of the hybrid AF system introduced on the CX5, the CX6 achieves focusing times as short as 0.1 seconds not only at 28 mm wide-angle but also at 300 mm telephoto. No matter where in the zoom range you are shooting, you can capture that shutter chance.
• AF continuous shooting has been added to the continuous shooting menu. With this function, the CX6 can continuously shoot even moving subjects at speeds of up to 3 frames/second while continuing to focus.
  

  *AF focusing times were measured under Ricoh measurement conditions.

2. Easy framing of telephoto shots with the new zoom assist monitor function

• During telephoto shooting at 93 mm and higher, the new “zoom assist monitor” display mode simultaneously displays on the LCD monitor a small image equivalent to an 85 mm focal length. The resulting ability to always confirm the framing position makes telephoto shooting even easier.

3. Super-resolution technology and a noise reduction function for high image quality across a wide range of photo expression

• By performing noise reduction processing immediately after the signal is output by the CMOS sensor, the CX6 is able to reduce noise while maintaining resolution, tone characteristics, and color saturation. When noise reduction is set to MAX, it is possible to do sophisticated variance-estimation type noise reduction processing in which the sensor image data's noise distribution is analyzed and the optimum processing is done for each region.
• The back-illuminated CMOS sensor is strong in low-light shooting situations.
• Super-resolution technology enables the CX6 to record photographs with a high-resolution feel by automatically discerning outlines, details, and gradations in the image and processing it based on the optimum settings for each. The level of super-resolution can be set to Off, Weak, or Strong.

4. Aperture/shutter-speed priority (A/S) modes have been added to the mode dial for even greater shooting freedom

• The CX6 expands your shooting freedom by adding aperture priority (A) mode and shutter-speed priority (S) mode. These modes bring the photographer a richer range of expressive possibilities. For example, the ability to specify maximum or minimum aperture can be used when you want to make the subject stand out in macro photography, and the ability to adjust the shutter speed will enable you to handle situations where you want to emphasize subject movement or freeze the movement of a subject in motion.

5. 10.7x 28-300 mm optical zoom plus super-resolution zoom equivalent to up to 600 mm

• Ricoh’s original retracting lens system has made it possible to fit the high-magnification 10.7x optical wide-angle zoom lens into a thin 28.5 mm compact body.
• The super-resolution zoom can zoom up to 2x. It enables you to do telephoto photography up to an equivalent of 600 mm with minimal image quality deterioration.
• Using the digital zoom enables you to magnify the subject beyond the super-resolution zoom level and shoot with super-telephoto photography at a maximum of 2880 mm.

6. Movie release button added for easier movie shooting

• In a first for the CX series, the CX6 has a new release button especially for movie photography. Now you can easily enjoy shooting movies even without a mode dial change.
• The addition of autofocus and zoom functions enhances your ability to shoot high-quality movies.
• There is a “snap movie shooting” function for shooting of short video clips and also functions for easily segmenting and playing video clips. Together these capabilities make it easy for you to create and view video works in the camera. Stereo sound recording* is also possible so you can shoot not just images but also movies with a realistic feel.
  

  *The sound is recorded in stereo, but playback on the camera is done in monaural.

7. High-brightness LCD monitor approx. 1.7 times brighter than before; automatic brightness adjustment function also added

• The 3.0-inch 1.23-million-dot* VGA LCD monitor has a wide viewing angle and a brightness level approximately 1.7 times higher than the CX5. It achieves excellent visibility even outdoors.
• A function has been added for automatic adjustment of brightness by the camera. It minimizes loss of visibility caused by changes in the shooting environment.
• The screen has a fluorine coat to prevent soiling, a hard coat to prevent scratches, and an anti-reflection coat for excellent visibility.
  

  *White pixels added to RGB for approximately 1.23 million dots.

8. "Bleach bypass" added for more creative fun with creative shooting mode

• Recording images with heightened contrast and muted colors, bleach bypass enables you to create pictures with atmosphere and an austere elegance.

Ricoh CX6 price around $ 413, the plan will be available in stores starting in early December, although the most likely to Europe and Japan first.

Ricoh CX6 represents one of the first products to come out since the Pentax Ricoh acquired with a value of $ 124 million from Hoya and could see the different strategies with greater resources than the Pentax.

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